Challenge
OBHIPA, the Oregon Behavioral Health Independent Provider Association, was a new company that needed a logo. As they were primarily a business-to-business company, it had to be profesional and not discourage new businesses from joining their coalition.

Solution
I sketched out a few logos, before choosing one to vectorize. I went with a typographic solution with a personalized A and I. As OBHIPA would be a guiding light for those under it’s umbrella, I wanted to represent that visually. I used a royal blue, as they work in mental health and blue is often percieved as a calming color. This design is being used by the client today.

Tools
Sketchbook, Illustrator