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Rooted Boutique Hotel
Project type
Brand Identity
Date
2025
Challenge
Create a logo for a boutique hotel located in Portland, Maine. They have a nature theme, and a large clientele of Foodies.
Solution
I began by researching the area where they were located, and found a town with a rich history. I was very inspired by art history, so explored logo variations with elements reminiscent of design trends of the past. For this logo, I was inspired in particular by Art Nouveau, using fluid, hand rendered lines, and a custom typeface.
Tools
Sketchbook, Illustrator, InDesign








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